In the world of outdoor adventure, where the spirit of exploration knows no bounds, Alder Apparel emerges as a trailblazer in the Canadian landscape. Founded in 2019 by National Geographic Explorer Mikayla Wujec and fashion marketing leader Naomi Blackman, this Toronto-based brand is not just a fashion statement; it’s a movement towards inclusivity in the great outdoors.
Mikayla and Naomi, childhood friends with a shared passion for exploration, conceived Alder Apparel with a mission to fill a void they keenly observed in the market. The duo noticed a distinct lack of stylish, versatile, well-fitting, and size-inclusive options for women’s outdoor apparel. Determined to make a difference, they embarked on a journey to redefine the narrative around outdoor fashion.
Inclusivity at its Core
At the heart of Alder Apparel lies a commitment to inclusivity. The brand is not merely about clothing; it’s about embracing everybody, irrespective of shape or size, and empowering individuals to embark on adventures with confidence. The size range, extending from XS to 6X, exemplifies Alder’s dedication to catering to the diverse spectrum of women who share a love for the outdoors. The ethos of Alder Apparel reflects a blend of functionality and fashion. Each piece is meticulously designed to not only withstand the rigours of outdoor exploration but also to make a style statement. From hiking trails to urban escapades, Alder’s collection is a seamless transition between nature and city life.
More than a Brand: A Movement
Alder Apparel is not just a label; it’s a movement. As a female-founded and run brand, it represents the culmination of two visionary women’s dreams to create a space where everyone feels seen, celebrated, and comfortable in their skin. Mikayla Wujec, a National Geographic Explorer, brings her passion for nature and adventure, while Naomi Blackman, a seasoned fashion marketing leader, infuses the brand with style and substance.
A visit to Alder’s website unveils a carefully curated collection that speaks volumes about the brand’s dedication to diversity and style. Whether you’re a seasoned outdoor enthusiast or a novice eager to explore, Alder Apparel welcomes you to a world where everybody is an outdoor body.
Beyond Fashion: A Vision for the Future
Alder Apparel’s journey is just beginning. With a vision for a more inclusive future, the brand is poised to make waves not only in the fashion industry but also in the narrative of outdoor exploration. By breaking stereotypes and embracing diversity, Alder stands as a beacon, encouraging women to step out, breathe in the fresh air, and revel in the joy of discovery.
In a world where adventure knows no size, Alder Apparel invites you to join the movement, wear your confidence, and explore the great outdoors with a sense of belonging. After all, nature has no dress code, and Alder is here to ensure you’re dressed for every adventure.
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