2718971 Ontario Inc.’s Privacy Policy has been developed as an extension of our commitment to combine the highest-quality products and services with the highest level of integrity in dealing with our clients. The Policy is designed to assist you in understanding how we collect, use, and safeguard the personal information you provide to us and to assist you in making informed decisions when using our products and services and receiving news and related content through our online properties. It reflects our commitment to protecting the privacy and confidentiality of the personal information entrusted to us by our clients. This Policy will be continuously assessed against new technologies, business practices, and client needs.

The Policy applies to all current and prospective clients of 2718971 Ontario Inc.’s and/or our subsidiaries and/or affiliates (collectively “2718971 Ontario”), as well as to users of our online properties.


2718971 Ontario has organized its business into three strategic platforms: Content, Print, and Media. Each of our platforms collects personal information from clients where such information is required for the provision of a particular product or service.

Content and Print
Our Content and Print platforms collect personal information that may include an individual’s name, address (postal and/or e-mail), telephone number as well as banking, financial, credit card and/or credit information.

As agents involved in data processing, variable imaging, and direct mailing, we may also obtain personal information from third parties such as our clients, list owners, and other media owners. Typically, the personal information is provided to us with specific instructions on how it is to be used. We make all reasonable efforts to ensure that such personal information is used only for the purposes stipulated and that it is subject to strict terms of confidentiality.

Our Media platform may collect personal information through surveys, questionnaires, and other means. In addition to name, address (postal and/or e-mail), telephone number, and transaction information, we may collect demographic information (i.e., age, gender, income, occupation, and education) and opinions of subscribers, or potential subscribers, to our magazines and other print properties. For more details, please visit our Magazine websites.

Modes of Collection
2718971 Ontario collects personal information about clients through various applications and order forms, including credit applications, surveys and questionnaires, face-to-face interactions, and our online properties. For certain transactions, we may obtain personal information about a client from third parties, such as consumer reporting agencies.


2718971 Ontario uses the personal information we collect to provide clients with our products and services, manage our business, and comply with regulatory and industry requirements. More specifically, we use personal information to create and maintain client accounts, communicate with our clients, supply clients with our products and services, and provide them with information about existing or new products and services that we believe would be of value to them. We may also use information about client interests and preferences, as well as feedback we receive from surveys, to improve our products and customer service. 2718971 Ontario makes all reasonable efforts to ensure that information is used responsibly, and only for its intended purposes.


Content, Print and Media
Depending on the nature of the products and services our clients require, our Content, Print or Media platforms may disclose personal information to other business platforms or divisions of 2718971 Ontario, financial institutions, credit reporting agencies, and third party service providers such as data processing and marketing companies.

In addition to the disclosures outlined in the preceding paragraph, our Media platform may disclose personal information to advertisers, third party service providers including providers of marketing and promotional services, and other organizations that offer products or services that we believe would be of value to our clients.

We will request your express consent to the use and disclosure of your personal information for specific types of transactions on the application or other forms used in connection with those transactions. Where it is reasonable to imply your consent to the use and disclosure of your personal information in accordance with this Policy (e.g., in connection with a mailing for the renewal of a subscription), we may do so. Where it is reasonable, we may also imply your consent to the use and disclosure of your personal information in accordance with this Policy from continuing requests for our products and services now that you are knowledgeable about our personal information practices. We will obtain your express consent before using or disclosing your personal information for any purposes not identified in this Policy.

2718971 Ontario discloses personal information where we are required to do so by law and may disclose personal information to our purchaser or new corporate entity in the event of a sale, merger, or substantial restructuring of our business.


Subject to contractual and other legal obligations, you are entitled to withdraw your consent to our use and disclosure of your personal information. Specifically, if you prefer that we do not use or disclose your personal information for marketing and promotional purposes, please notify our Privacy Officer. Please note that your request may take three to four weeks to implement. We are legally bound to inform you that withdrawing your consent may preclude us from providing you with certain products or services.

In the case of personal information obtained from third parties, we will work with clients, list owners, and other media owners to fulfill the right of clients to know of the existence, use, and disclosure of their personal information and to provide access to that information.


2718971 Ontario Inc. uses cookies and other online tracking devices, such as web beacons, on this website. A cookie is a small text file that is placed onto your computer or other electronic device and enables the website to recognize repeat users, facilitate the user’s ongoing access to and use of the website, and allows the website to track usage behaviour and compile aggregate data to facilitate content optimization.

Although we may obtain information about your computer or other electronic device, such as your IP address, your browser and/or other internet log information, we store this data in aggregate form. Data stored in aggregate form does not identify you personally. In certain circumstances, we may collect personal information about you, but again, this information is not stored in an identifiable way.

2718971 Ontario Inc.  uses both analytics cookies and third-party advertising cookies to facilitate the best possible user experience. 


Our ad partners and our affiliate links partners collect personal data as you browse the site for the following purposes:

• Ad partners include ad networks such as third party ad servers, ad agencies, ad technology vendors and research firms.

Our ad partners use third party cookies to serve ads to you and to target you with tailored (or personalized) ads when you are using the site and when you visit Third-Party Sites. They also use cookies to measure traffic on the site (for example to track ad views).
Ad partners and affiliate links partners may view, edit or set their own cookies on your mobile device or web browser when you interact with our site. They use cookies to track your use of our site and your activities elsewhere online. We are not responsible for the privacy practices of these third parties and we encourage you to read their privacy policies so that you understand how they process information about you. If requested, we will provide a detailed list of third party cookies included on 2718971 Ontario Inc.’s site. 


2718971 Ontario will try to ensure that information about you is accurate, complete, and up-to-date. We may update the personal information in our records from time-to-time, where current information is required for the provision of a particular product or service. Please inform us of any change of name, address, or other information. Should you have questions about the accuracy of factual information we have collected about you, you will have access to that information to verify and update it. If we have disclosed inaccurate information about you to a third party, we will be pleased to contact the third party in order to correct the information.


If you have any questions about the collection, use, or disclosure of your personal information by 2718971 Ontario, or if you simply want to know whether we have any of your personal information on file, you may contact our Privacy Officer by one of the methods outlined below. 2718971 Ontario will respond to your requests for access in accordance with applicable privacy legislation. In the event that we refuse access to you, we will provide you with the reasons for our refusal upon request. Exceptions may include information that contains references to other individuals, information that cannot be disclosed for legal, security, or commercial proprietary reasons, and information that is subject to solicitor-client or litigation privilege.


To access your personal information, inform us of changes you believe need to be made to that information, request that we investigate a concern you have about our personal information practices, or obtain further information about this Policy and the practices outlined herein, please contact:


Privacy Officer
2718971 Ontario Inc.


February 1st, 2020