Wana, Bet? Wana takes the 2020 Best Edible of the Year

Wana Brands are the number one edible sold in the United States and so when Indiva introduced them to the Canadian market, it was no surprise that they were an astounding success. As chosen by the budtenders across Canada as the 2020 Best Edible of the Year, the Wana Sour Gummies have impressed our most discerning critics: Canada’s budtenders on the legal market’s frontlines. Leah Thiel, marketing director for Indiva, reflected her team’s big win.
  • Ben Kaplan: Your award was chosen by budtenders across the country. What do these folks mean to you?

    Leah Thiel: Budtenders are the most important people in the retail chain. Consumers look to them for credible advice and we look to them for their invaluable feedback. We are the number one edible in Canada thanks to budtenders trying and recommending our Wana Sour Gummies.

  • kind: You won Best Edible, and that category is so competitive. What do you think differentiates your brand?

    LT: Wana Sour Gummies have been perfected in the US over the last 10 years and quickly became the best-selling gummy south of the border. They are uniquely vegan, gluten-free, with terpenes added back in for the entourage effect.

  • kind: How has Wana established itself different from other edibles?

    LT: Wana Sour Gummies are truly the best tasting gummies out there, hands down. There are seven flavour options, a variety of THC/CBD ratios and added botanical terpenes. So many tasty options!

  • kind: The legal industry, initially, had lots of problems with quality and price and consistency. What have you folks done to make Wana a good buy?

    LT: Wana Sour Gummies are consistently dosed, shelf stable and won't melt on their way to the store or the consumer. They never disappoint.

  • kind: Edibles, like drinks and vapes, are new 2.0 legal products. Into this relatively legally new category, what do you see as next steps?

    LT: Innovation will continue in 2021 with new product launches.

  • kind: In other words, for Wana, what will the future bring?

    LT: Stay tuned for Wana Quick, coming in 2021!