The Greybeard crew—Robyn Rabinovich, Bubba Nicholson, and of course, Thrive Cannabis CEO Geoff Hoover—are beloved in the industry and pioneering good people making good weed. A craft cannabis company, Greybeard pays attention to detail and so it’s no surprise that their concentrates, both live resin and their new offering, the THCA Live Resin Diamonds, are earning raves. Diamonds, which sparkle in your hands just like their namesake, especially are earning the group tons of applause. It’s no surprise that Greybeard is the budtenders of Canada’s choice for Concentrate of the Year.