“Legends don’t fade, they burn,” is how Rubicon Organics describes their brand 1964, quality cannabis that delivers the goods. Whether it’s innovative products like resin vape cartridges, flower and hash pre-rolls or sour grape gummies, 1964 has become shorthand for excellence—the thing you want when you want to get high. In winning Brand of the Year, Rubicon Organics extends its year of successful products, giving everyone in cannabis a good feeling for legal weed.

The Rubicon team, which includes Mathieu Aubin and Quinn Rothman, are also responsible for Wildflower, which took home Wellness Brand of the Year.

Continuing with the unprecedented success story told by Rubicon Organics in 2025, Wildflower, their Vancouver-crafted healthcare line, takes our Wellness Brand of the Year.

Speaking with a budtender at the KIND Winter Fair, we were told: “There’s nothing that comes close.” But we didn’t have to take her word for it—we use their products, too.  

The Craft Cannabis Brand of the Year was awarded to Simply Bare, hand-crafted, organic BC bud, and, according to budtenders across Canada, there’s there’s no better craft weed than Simply Bare.

Grown in Fraser Valley, British Columbia, cultivars like Luv Affair, Pink Drip, Black Zoap and Sunset Runtz give weed-smokers in-the-know craft weed they can count on. Between their raw inputs and sustainable growth, craft stands for quality at Simply Bare, elevating it above all others.

Taken together, Rubicon Organics—with their brands Wildflower, 1964, Simply Bare and 1964—write excellence into their entire company DNA:  Your Kind Cannabis Brand, Craft and Wellness Brands of the Year.