Victoria’s Local Fashion Scene: From Sustainable Clothing to Independent Boutiques

The city of Victoria may be known for its world-renowned gardens and Victorian architecture, but many don’t realize that it has an amazing local fashion scene to be discovered.

From sustainable clothing to independent boutiques, the city has more than a few spots that fly completely under the radar.

Whether you are looking for intentional clothing made with natural fibres or brands that are passionate about connection, community, and ocean conservation, Victoria is the place to find all of the above.




This small shop in Victoria all started when a group of tight-knit friends returned from their travels in Australia!

L/L SUPPLY specializes in custom apparel and sustainability. It carries everything from women’s and men’s clothing to surf accessories that are designed and tested in the cold waters of Canada.

The products are said to be long-lasting, high quality, and meant to be recycled into products of equal quality or biodegraded back into the earth when they eventually do reach the end of their days. 


Vintage After Death


Vintage After Death is the exact opposite of fast fashion. The second-hand shop sells locally sourced, hand-picked vintage items, all while keeping textile waste out of landfills. This shop will allow you to express yourself, without having to sacrifice the environment.

If you are looking to sell some of your vintage gems, you can set up an appointment with the shop to do so. They offer 25% cash or 50% store credit of what the item would typically retail for.

Luna Collective


This small boutique has a little bit of something for everyone. The intentionally curated store focuses on handmade, sustainable, and vintage items.

The shop also sells natural, vegan, and eco-friendly beauty cosmetics, as well as, adorable small-batch handmade ceramics!




Local fashion brand, Ecologyst, uses materials that matter. They focus on natural materials and avoid any harmful practices that could contribute to the microplastic problem the world is currently facing. Merino wool and organic cotton are what the brand mainly uses to create its products. 

Ecologyst also has a “Second Life” program where you can buy and/or sell your clothes to reduce the number of new products that need to be made. According to the brand, this will lessen an item’s carbon footprint by an average of 80%.



This clothing shop in Victoria is completely inspired by the ocean! SALT’s founder, Jessica Wilson, grew up exploring the waters of both British Columbia and the Caribbean. After exploring the depths, coastlines, and creatures in these areas, it paved the way for this coastal-inspired brand to be born.

SALT focuses on slow fashion with the intention of its pieces being long-lasting and multi-functional.


Amelia Lee Boutique


Locally owned and operated boutique shop, Amelia Lee, is a conscious-minded lifestyle store. They specialize in women’s wear, gifts, home goods, and baby items.

This shop has everything from a dress for your next big event to tarot cards for your next reading.

For more environmentally friendly reads, check out this article on “Green Thumbs” around Canada!