Coming from years of planning, research, and collaboration, and the bluebeat sounds of Peter Tosh, Seen Cannabis is the latest in celebrity-endorsed legal cannabis and is coming into the market with a beautiful twist. Seen Cannabis will be donating a percentage of all of their net proceeds to foundations that liberate those affected by the war on drugs.
"We have five initiatives amongst the foundation, but particularly they'll be geared around the Justice for Jawar initiative, named after my brother, and focus on situations like his and overall criminal justice reform," she says. Her father, of course, released the album Legalize It in 1976 and was amongst the most politically active of Jamaica’s reggae performers.
According to his daughter, Seen Cannabis carries on her father’s ideals. "We've partnered with the Legalize It initiative, which is geared at not only educating people about the medicinal, spiritual and uplifting benefits of cannabis, but also making sure that those who have been affected by the war on drugs have the opportunity to access the industry," she says. “The time has come for cannabis to finally be legal, in some places, with more in the works. But it isn’t fair unless everyone profits from this new industry.”
With the War on Drugs responsible for the incarceration of roughly 200,000 non-violent offenders in America alone, Seen Cannabis aims to release nonviolent offenders from prison and expunge their records. “It’s only right,” she says. “These people gave up their freedom and paid the ultimate cost for a fight that we all knew was just and right. They should be part of the legalization movement, and profit from the sale of cannabis.”